DIG has appointed HRE Properties, a leader in the management and marketing of real estate products, to exclusively manage and operate its projects in the New Administrative Capital.
Hussein Salah, Chairman of DIG (Deals Investment Group), said that the contract came within the framework of a strategic partnership between the two entities due to their extensive experience in the real estate market, with the aim of providing a distinctive real estate product in the Egyptian market.
Pointing out that under the partnership, HRE Properties exclusively manages and operates DIG’s projects in the New Administrative Capital, stressing that his company chooses success partners very carefully to maintain the company’s strategy of always appearing appropriate with competitive projects. DIG had launched “Track 10” and “Track 14” projects in the New Administrative Capital, with total expected sales of about 1.2 billion pounds.
For his part, Dr. Nour El-Deen El-Serougy, CEO and co-founder of HRE Properties, expressed his happiness with this strategic partnership with DIG, stressing that the joint cooperation contributes to provide strong add on the Egyptian market capable of attracting local customers and supporting the export of real estate abroad.
El-Serougy added that his company is the Egyptian partner of the Emirati company HRE DUBAI Harbor, based in Dubai, and works in project management and attracting new international brands that do not exist in the Egyptian market, in addition to adopting well-studied strategies to export and market Egyptian real estate abroad.